A digital consulting startup approached me about creating a logo for their new company. We first met in a Zoom video meeting, and I shared my screen to show my brainstorming process as we developed a Miro whiteboard that encompassed their ideas and what they wanted their logo to represent.

They wanted a look that was intriguing, yet sharp and professional. Together, we settled on the concept of a lightbulb as a representation for their business, and we found inspiration in Edison lightbulbs.