SiteOne Branch Finder

SiteOne Landscape Supply’s branch finder had become updated, and user

Figma
FigJam
Full Story

Usability Assessment
Competitor Analysis
User Flow
Prototyping
User Testing

Talk to your users.

My company’s customer experience team had been hearing negative feedback from our customers that our store locator was difficult to use, but.

Full Story session recordings

Content

Resources for parents and teachers should be more visible.
The site needs to reduce the amount of text and use more images to get their point across.
Chunking information and using more textual hierarchy will also increase the readability of the site.

Primary Users

At this time, Ed.gov is directed more towards teachers, educators, and administrators.
College-bound students get their student loan information from their prospective schools, not Ed.gov.
The site’s content is written at a very high reading level, so it would be difficult for anyone with a limited education to understand what the site is saying.

Navigation

There are numerous forms of navigation present on the current site, and they all lead to confusion.
Navigation needs to clearer, with multiple tiers and breadcrumbs, so that users can find their way around with ease.
Users should be notified when they’re being directed to another site.

Organization

The number of links on a single page needs to be limited, and/or presented in a much cleaner and more organized way.
Information reads best when in the form of bulleted or numbered lists.
The home page is poorly organized and has little to do with the needs and searches of its users.

Competitor Analysis

I always start my ideation and wireframes through sketches. It’s the most natural way to get ideas out of your head and on paper.

Map view and list view

Users can explore locations marked on a map, or scroll through a list of stores with filters.
Specialty Icons

Users can explore locations marked on a map, or scroll through a list of stores with filters.
Map View

Users can explore locations marked on a map, or scroll through a list of stores with filters.